Vocobox wins Pack Challenge 2016. In this smart packaging solution, that’s the natural end to your restaurant visit, we see the potential to drastically reduce food waste. The jury was unanimous; Without a doubt - the hero stands on the table.

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+The brief

#Packchallenge16 is a call to action. A call to revolutionize the way we think about packaging and the role packaging food waste plays in our lives and in the lives of future generations. To make this change a reality heroes are needed. The packages designed during #PackChallenge16 will be the heroes of tomorrow.

Our challenge is to create a concept brand for packaged goods. The brand will clearly incorporate key benefits of smarter packaging. BillerudKorsnäs has an ambition to drive change more than most brand owners in the market today. The environmental challenges surrounding food waste have been well discussed in the world’s media these last few years. Some see them as impossible while others believe change has to happen. There’s been a lot of talk and little action. Until now.

We want to enter the age of ‘waste not want not’. By harnessing new innovations open to us as a result of smart technology we hope to launch ‘heroic packaging’. Food packaging that effectively aides us in our fight for the environment. Packaging that helps us save the planet for future generations.

+About Food Waste

Today we globally produce food for 11 billion people, but 800 million are under-nourished. Food waste is to blame. There’s waste at every stage of the value chain; harvesting, manufacturing, the supply chain, in stores and restaurants and in the hands of the consumers. In Europe and the US, around a third of all food produced is wasted, and more than 40 percent of that waste occurs in stores and in consumers’ homes. If Food Waste was a country, only China and US emit higher amount greenhouse gas than Food Waste, and the GDP of Food Waste equals the GDP of Switzerland. It has an enormous impact both on climate change and economy, but also creates a lot of extra handling and hidden costs in the shape of waste management, collection of organic waste, composting.

Brand owners that could clearly attack the Food Waste issue by use of smarter packaging will be the winners of tomorrow.

Learn more about food waste at: challengeconventional.com

  • Berghs School of communication
  • BillerudKorsnäs



  • ONE packages to reduce food waste using a built in tool

    Anton Landerholm,

    Alice Kruger,

    Tilda Hedengren,

    Isabell Brynholt,


    William Preutz,

    Johanna Lindblom,

    Michaela Rosengren,

    Oliver Holmgren,


  • Packaging Hero 2016: Vocobox

    Joel Wennström,

    Johanna Åkeson,

    Axel Kalmaru,

    Hanna Bergström,

  • Safe transportation is the new packaging hero

    Claudia Merckling,

    Björn Knutsson,

    Rasmus Johansson,

    Ebba Vålvik,

  • Go bananas by wasting no bananas

    Åsa Staffansson,

    Andreas Ekström,

    Andreas Hellberg,

    Hanna Jacobsen,


    Elin Laghammar,

  • Form Lab

    Andreas Mattsson,

    Carl Ålenius,

    Joel Clasén,

    Sandra Wikvist,

  • Measuring food

    Erica Svejderud,

    Fariz Syed,

    Linea Lindström,

    Sarah Bengtsson,

    Cecilia Höglund,

  • Give fruit a second change

    Murielle Gren,

    Sara Wallin,

    Stina Nyberg,

    Marita Linnell,

  • Minimize over-portioning

    Fredrik Nyhlén,

    Philip Nyman,

    Alma Henningsson,

    Moa Thenstedt Åkerström,

  • Minimize food waste in restaurants

    Moa Ekstrand,

    Christian Hagen,

    Amanda Helgonson,

    Julia Malm Bängén,


  • Minimize farmers food waste

    Sondre Krum Dahl,

    Rex Rydén,

    Moa Looft,

    Linn Arwidson,

  • Categorizing food

    Karolina Stålhäll,

    Charlotte Nordlinder,

    Gabriel Remäng,

    Filip Lindén,


For further information, contact:
Jimmy Nyström, Senior Manager Brand Projects

+46(0)70 383 24 42


Pål Pettersson
Head of Graphic Design
Berghs School of Communication
+46 (0)70 254 02 39

Press release